Prepacked for Direct Sale (PPDS) food is food packaged on the premises before a customer selects or orders it. Under Natasha’s Law (the Food Information Amendment Regulations 2019), any UK food business selling PPDS food—including cafes, bakeries, delis, restaurants, and takeaways—must clearly label each item with the name of the food, a complete ingredients list, and any of the 14 statutory allergens emphasised. Businesses must verify current official guidance for their specific operational circumstances.
What Is PPDS Food?
Prepacked for Direct Sale (PPDS) food is packaged before selection on the same premises where sold directly to consumers.
- Display Sandwiches & Wraps: Sandwiches wrapped in a cafe before customer arrival.
- Pre-Boxed Salads: Salads and pasta pots portioned and lidded in advance.
- Packaged Bakery Goods: Cookies or pasties wrapped on-site for retail sale.
- Takeaway Collection Items: Food packaged on-site by a takeaway for customer pickup.
What Must a PPDS Label Include?
Under UK food labelling rules, a compliant PPDS label must present mandatory details legibly on the package:
1. Name of the Food
Clear descriptive name accurately identifying the product.
2. Complete Ingredients List
All ingredients listed in descending order by preparation weight.
3. Emphasised Statutory Allergens
Highlighted in BOLD or contrasting text every time they appear.
4. Legibility & Business Details
Easily readable text with responsible operator contact details where required.
*Official guidance allows flexibility in physical label layout (such as printed adhesive labels or wrappers), provided required elements remain prominent and legible.

The 14 Statutory Allergens
UK food regulations require clear declaration of the 14 statutory allergens:
Allergens must be identified when present as ingredients or sub-ingredients. Explore our free food allergen chart and structured 14-allergen matrix.
Compound Ingredients and Hidden Allergens
A compound ingredient consists of multiple sub-ingredients. Under Natasha’s Law, kitchen teams cannot list only the compound name—they must declare sub-ingredients and identify hidden allergens.
- • Mayonnaise: Pasteurised egg, mustard.
- • Pesto: Hard cheese (milk), pine nuts, cashews.
- • Bread: Wheat gluten, soya, sesame seeds.
- • Stock cubes: Celery, wheat gluten.
- • Commercial sauces: Soya, fish, wheat, mustard, sulphites.
- • Spice mixes: Mustard powder, celery seeds.
- • Chocolate: Milk powder, soya lecithin.
- • Marinades: Soy sauce (soya, wheat), fish sauce.
- • Worcestershire sauce: Barley gluten, anchovies (fish).
- • Composite fillings: Chicken mayo with egg and mustard.
Businesses must verify physical supplier trade specifications rather than guessing contents.
How to Create a PPDS Label
Follow these 9 steps to produce compliant PPDS food labels:
- 1Identify product: Confirm item meets PPDS criteria before packaging.
- 2Record ingredients: Document all recipe ingredients and compound components.
- 3Check specifications: Inspect manufacturer trade labels and data sheets.
- 4Identify allergens: Flag any of the 14 allergens in items and sub-ingredients.
- 5Order ingredients: Arrange ingredients in descending order by weight.
- 6Emphasise allergens: Highlight allergens in BOLD capitals or contrasting text.
- 7Add business details: Include food name and responsible operator address.
- 8Check before printing: Proofread completed labels against physical kitchen stock.
- 9Review recipe changes: Re-audit labels whenever ingredients or suppliers change.
PPDS Labelling Examples
Review these practical PPDS labelling examples showing proper ingredient ordering and allergen emphasis:
Ingredients: White bread [WHEAT flour, water, yeast, salt, SOYA flour], roast chicken breast (32%), mayonnaise [oil, water, pasteurised EGG, vinegar, MUSTARD flour], lettuce.
Allergens: WHEAT, SOYA, EGG, MUSTARD.
Ingredients: Penne pasta (52%) [durum WHEAT semolina, water], basil pesto (18%) [oil, basil, Parmesan cheese (MILK), pine NUTS, garlic, salt], tomatoes.
Allergens: WHEAT, MILK, NUTS.
Ingredients: Pastry [WHEAT flour, butter (MILK), sugar, EGG], frangipane [ground ALMONDS (NUTS) (24%), butter (MILK), EGG], jam, flaked ALMONDS (NUTS).
Allergens: WHEAT, MILK, EGG, ALMONDS (NUTS).
*Always verify actual delivery packaging, as commercial formulations vary between brands.
PPDS and Online or Telephone Orders
Food sold through distance selling (websites, phone orders, and delivery apps) is governed by separate Food Information Regulations.
When selling food remotely:
- Before Purchase: Allergen information must be available before payment (via online menu filters or verbal declaration over the phone).
- At Delivery or Collection: Clear written allergen information must accompany the food at physical handover (such as printed receipts or item container stickers).
Key distinctions: In-store PPDS requires full labels affixed directly. Distance selling requires remote declarations plus written handover notices. Items packaged after customer choice follow non-prepacked rules.
When a Recipe or Supplier Changes
Ingredient substitutions create serious risk of accidental allergen exposure. Review product labels immediately when:
- Brand changes: Different brands use different oils, thickeners, or fillers.
- Supplier changes: Wholesalers substitute equivalent product lines without notice.
- Recipe changes: Modifying dressings or seasonings alters ingredient weight order.
- Seasoning changes: Switching bouillon or sauces can introduce celery, gluten, or soya.
- Prepacking transitions: Items pre-portioned into grab-and-go packaging become PPDS.
- Cross-contact warnings: Manufacturers update factory allergen notices.
Read our guide on how to create a compliant 14-allergen matrix.
Use the Free PPDS Label Generator
Use our free PPDS label generator to create clean, printable labels with automated 14-allergen bolding for standard adhesive sticker sheets.
While this PPDS labelling tool assists with formatting, food businesses remain responsible for verifying ingredients, supplier data, and official guidance.
Frequently Asked Questions About Natasha’s Law
• Food Standards Agency (FSA): Introduction to allergen labelling and PPDS guidance
• Food Standards Scotland (FSS): Prepacked for Direct Sale food guidance
• GOV.UK: Food labelling and packaging requirements for UK businesses
Food Safety Information Disclaimer: This guide provides general information and does not replace current official guidance, a site-specific food-safety management system or advice from the relevant local authority.
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